Can we help aluminum alloy doors and windows join

2022-07-22
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Recently, the xuxiaodong incident pushed the "hype" storm to the top of the storm, and many people also have a deep understanding of "online celebrity". With the rapid development of the Internet, online celebrity live broadcast has gradually penetrated into life and slowly penetrated all walks of life

recently, the Xu Xiaodong incident pushed the "hype" storm to the top of the storm, and many people also have a deep understanding of "online celebrity". With the rapid development of the Internet, online celebrity live broadcast has gradually penetrated into life and slowly penetrated all walks of life. Since the beginning of this year, many aluminum alloy door and window brands have also carried out live broadcasts of design explanation, decoration science popularization, accommodation and teaching on our media, especially the online popularity effect, which has attracted many onlookers. So at the moment of the popularity of online celebrity live broadcast, does this method help the terminal sales of aluminum alloy doors and windows

1. Webcast enriches users' experience of products.

the post-80s and 90s are now the main force in the door and window consumer market. They are the same age as the people facing the live broadcast. Coupled with the "live + advertising mode", it breaks the monotony of traditional publicity methods. It is not blocked by time and space. It can show its products to participants in an all-round way, promote its brand, and let them be immersive, with a sense of reality of close contact, It not only enhances the user experience, but also saves the time cost of going to the physical store for office workers. Moreover, the live broadcast faces thousands of potential consumers. A group of users with similar needs can choose products together, and they can discuss and compare with each other, which greatly improves the user's sense of participation

2. Online celebrity live broadcast marketing still needs to segment objects

although online celebrity marketing of some door and window brands is popular at present, it is often difficult to segment the target groups. Most of the users watching online celebrity come with social needs. Their needs for doors and windows are unknown, and the online celebrity live broadcast does not guide users to buy. Therefore, it is not particularly helpful to improve the sales of aluminum alloy doors and windows franchise terminal stores, but more eye-catching

in short, the Internet channel is a double-edged sword. It is precisely by using the Internet channel to build the enterprise's official website that youzhiya door and window can further help the terminal store realize the multi-channel profit model. Franchisees who are interested in joining the aluminum alloy door and window industry should know more about the impact of the Internet on the industry and the emerging marketing methods, so that they can go wider and wider on the road of joining

the article is joined by aluminum alloy doors and windows http://www.youzhiya.cn Provided by the author

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